Final Cut Studio 4: Further Confirmation
March 10, 2011
Back in September, I experienced every bloggers dream. I literally walked into one of Apple’s retail stores, and struck up a conversation with the man next to me about Apple. We chatted about Apple as a company, Steve Jobs, and other random tidbits. Then, I brought up my frustration with Apple’s lack of attention to Final Cut Studio. It turned out that he actually worked for Apple… and was one of the guys in charge of the Final Cut Studio division.
I hesitated… I was unsure whether or not I could ask him questions. But before I could ask him whether or not I could ask him questions, he just started talking. And he talked a lot.
So when I posted my story on September 5th, that was not just my wish list. The revamped but still completely familiar interface, the dramatically increased speed, the revamped Motion and Color, and all the other goodies were all plans back in September, and most likely still are today. But perhaps the most intriguing and exciting part of what he told me was that Apple was preparing to release this puppy much earlier than usual — instead of the 2-3 years between major upgrades, FCS3 was slated to hit around April 2011.
Now we’re in March 2011, and others are finally starting to catch word of what’s going on. TechCrunch reports that several editors and other video professionals were invited for a special sneak peek of Apple’s latest offering. They reiterate the significance of the update, calling it “dramatic and ambitious”, that it’s even upping it’s professional focus, and most importantly, it’s slated to arrive in Spring 2011.
Furthermore, Larry Jordan claims to have been one of the editors invited, a claim which I completely believe considering his prevalence in the Final Cut instruction community. I actually know him personally… he’s expressed thoroughly his love for the program. So when he says that it’s a “jaw-dropper”, and that “it’s gonna be a great year” for video editors, I believe him.
The seeds that I was told about back in September are finally beginning to manifest themselves, and I couldn’t be happier. With big names being invited to see the program, we can be sure that Apple is gearing up to finally release it… and soon. But for the time being, for those who are impatiently awaiting the release along with me, all I can do is quote Larry Jordan one more time…