Steve Jobs: “Next Final Cut Studio Will Be Awesome”
April 13, 2010
I am fed up. Fed up about the fact that Final Cut Studio 3, put bluntly, was a very weak update. Fed up that competitors seem to be announcing new products left and right. And fed up about Apple’s obligatory secrecy in a market that can’t handle to be unsure when their livelihood will get updated.
I’m certainly not alone in my sentiments. Users from all over the world have been using the internet as an outlet to vent their frustration. Mac Soda reader Alex J. decided to let Steve Jobs know personally how he feels about the matter, and as though he were talking to the Lord God himself, simply asked for a sign.
Getting worried about Apple’s interest in Final Cut. Last updates were not stellar. I heard a bunch of engineers were dropped too – give us a sign you still care about Pro Video, not just the iPad.
These days Mr. Jobs seems to be responding to everyone (he’s responded to all three of mine), with rather blunt answers. I guess he must’ve been in a good mood, because Alex got a whole three sentences worth, in which Mr. Jobs answered the three of the four questions that all video enthusiasts have been wondering aimlessly. 1) Does Apple care about Final Cut?, 2) Who were the Final Cut employees who got fired?, 3) Will the next release be any good?
We certainly do. Folks who left were in support, not engineering. Next release will be awesome.
Those definitely were the answers we wanted to hear. The fourth question, of course, is “When will the next release ship?”, and while he didn’t answer that lingering question, Mac Soda has it on reliable word that a new version will land by the end of 2010. While we don’t have a tangible product at the moment, we can take consolation in the fact that Apple cares about professional video, talent has not been cut from Final Cut, and the next release will in fact be awesome.