Save Apple’s Keynotes
September 10, 2008
I was reading on Macenstein and came across a comment that summed up what’s going on with Apple right now.
“i think the heyday of apples “one more thing” is over and any product that apple comes up with now is foreseen from all the apple rumor mills… and then over hyped and then slammed “well its ok but i wish it could wash my socks AND underwear at the SAMETIME”.
i love apple but either im getting old and uninspired or its the other way around.”
Apple is not releasing underwhelming updates: we’re overhyping them. The blame really comes down to all the rumors. When the rumor mill first started, it was usually wrong, and if a product’s details were completely revealed, it wasn’t a big deal: because Apple had something up their sleeve that the sites hadn’t uncovered. Now, the sites are outing everything: from specs, to cases, to price points, even to actual photographs, and the result of this is Apple’s keynotes never have surprises, leaving us feeling underwhelmed at the end, like its Apple’s fault. Apple has stopped threatening sites with legal action because of the bad press, and therefore there is nothing they can do to save their product intros.
I am offering a solution for those who agree with me, and wish they could just see the keynote, without reading any rumors: at least for just one event. If you are among this group of people, send me an email (which you can find on my contact page), and I will place you on a list of people, to whom I will send an email when Mac Rumors posts their “spoiler free” link. That way you can view the keynote, in its entirety, without having any idea what will be coming. I will be offering this service through Mac Soda for every event this year, and for Macworld 2009. If it proves to be popular and successful, I will continue offering it beyond that event.
Save Steve’s keynotes from being boring: watch the events completely spoiler free!
UPDATE: Apparently Mac Rumors already offers this. I still think we should do it though, so email Arn to participate in the experiment! If I wasn’t blogging, I would participate as well!
Yes, I completely agree. I watched the keynote this time without knowing the outcome, and it was fun, but it was spoiled by a number of things:
-Although I stopped reading rumors 3 days before the keynote, I should have stopped AT LEAST 2 weeks before.
-Although I used the MacRumors Spiler-free page, when I clicked on the “watch keynote” link, it directed me to the Apple page where there was a screenshot of the Keynote, showing Steve and ALL the iPod nano colors. I was really mad at that.
-I didn’t check my e-mail inbox on tuesday, but if I had done it, I would have found a nice “Check out the all-new iPod nanos” e-mail from Apple.
-(this was not a spiler) It took me THREE HOURS after Apple posted the stream to be able to watch it properly, as the website was clearly “overpopulated”
So, those are the things I think would make a better Keynote experience.
;D