Mac Soda

See here. Australia has finally landed movie rentals in their country, and while this normally wouldn’t be a big deal, for some reason, their rentals last 48 hours. This is exciting for several reasons, with the greatest being that we may see it in the US. If the studios relented down under, who’s to say they won’t relent here in the states? In my eyes, I find it hard to believe Apple agreed to the 24 hour deal. If I could design the system, being realistic, I would have made each rental last one week. You can watch it as many times as you want during that week, but if you don’t start it during the week, you lose it. Simple, realistic, and in the end, everyone’s happy. Another option would be that each rental can be watched once. You can stop it to resume it later, but as soon as it reaches the end (or somewhere near the end), it expires. That way you get one view, but you can start it and finish it whenever you so choose. While the new 48 hour limit for Aussies may still be limiting, its definitely a step in the right direction. Hopefully the studios will get it in their systems that DVDs won’t last forever, digital is the future, and therefore will give the customers what they want.