Vista Ad Campaign Launces
July 29, 2008
See Here. Microsoft has finally launched their response to Apple’s “Get a Mac” ads. They call it the “Mojave Experiment” and basically called Vista by a different name (Mojave) to try to get rid of the bad association the name Vista has with the general public. I didn’t watch the ads though… I was too busy dragging my mouse over all the tiles!
Random Speculation: Could Mojave be the name of Windows 7?
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As much as it pains me to say… Impressive work Microsoft. Touche! It was an impressive idea, and was executed very well.
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That seemed so staged to me… as if they took 10 or so people off the street and said “We’ll give you 100 bucks if you act like you really like this. We’ll give you 10 bucks extra for each specific features you saw that you enjoyed.” Personally, I think they’d be better off actually showing them a beta of Windows 7, pay them for those same reactions, and have them build up hype for the OS. Show their reactions to features, but don’t show the actual features. Admit it Microsoft: Vista is a failure.
The opposite of Mac Soda
The Mojave experiment setup hidden cameras and introduced users to Windows Vista.
Summary :
Users start by unleashing a list of bad things they’ve heard of Vista. But none of them have actually used it.
Once they finished admiring the “new” OS, they were told that this is really Vista. The users are now surprised.
Lesson : Don’t believe the anti-hype.
Well, at least that’s what they were trying to say.
Windows 7 won’t be called Mojave. That was just used for the ads. Win7 won’t be using a whole new architecture either. Microsoft is working on a new kernel, userland and hardware access layer in a project called “Singularity”. Don’t know when we’ll see it released, but there’s an OS in the works code named “Midori” that will be completely new based on Singularity.
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Hi,season 4 has ended strange because Rita is dead and I’m waiting for season 5.I think season 5 will be the best of the seasons.